Lucie & Charlie, two Brighton & Hove based mums, created the brand to encourage kindness to each other, ourselves and the environment. They were keen to have a philanthropic element to the brand so with every piece of merchandise sold, they make a donation to Young Minds charity. They chose this charity in particular because Lucie has struggled with Anxiety, Depression & OCD from a very young age and they decided they wanted to make sure all young people get the best possible mental health support and have the resilience to overcome life’s challenges. Their 100% organic cotton t shirts, sweatshirts and totes have playful graphic prints embossed onto them, featuring slogans and imagery that lets everyone know you're a planet positive person! Their positive statements are a great way to expose young children to the issues our planet is facing, but in a gentle, educational way (something we think is especially important at &Keep). Join the kindness revolution and remember to 'be kind to our planet' by buying one of the great products from The Kindness Co-op's range. UK-based, ethical fashion that is comfortable, completely natural and helps spread the word about circular economies and helping our planet to survive all of the things we, as humans, have been throwing at it. Shop savvy and sustainably with this incredible brand.