UpCircle Hair Serum with Fermented Rice Water + Baobab

Game changing hair serum for long lasting shine: strengthening & protecting

This revolutionary Hair Serum keeps hair vibrant, silky and healthy without weighing it down. It preserves shine, defers against damage from styling tools and UV, and tames frizz - all naturally!

UpCircle’s natural Hair Serum blends sustainably sourced upcycled baobab extract and upcycled fermented organic rice water with science-backed active ingredients which combine to protect, hydrate, and smooth every strand. It's a lightweight, non-greasy formula. 

It also contains a compound formed from mushroom extract, hyaluronic acid and fructose, and is a natural alternative to regular silicones.

The overall effect of this serum is that it keeps hair vibrant, silky and healthy without weighing it down. 

Suitable for all hair types. It helps enhance curl definition by encouraging clumping and reducing frizz, however it is not a strong holding product. Hydrating ingredients attract and hold the moisture, and work in synergy with light oils and cationic conditioning agents to smooth the cuticle. Hence, curls will sit together more neatly and look shinier and more defined.

Inspiring, upcycling, uplifting: This Hair Serum is made with baobab extract sourced from baobab seed in Africa; this multifunctional protein delivers 5-in-1 anti-ageing care: repair, strength, UV protection, moisture retention, and nourishment. Much like the baobab tree stores water in arid climates, it helps your hair stay resilient and well-hydrated. 

The rice water is upcycled from crushed rice from Italy and is inspired by centuries-old Asian beauty traditions. Rice water is a hydration booster that supports stronger, shinier hair.

Pairs perfectly with the UpCircle Shampoo Crème and UpCircle Conditioner Crème. Save money and buy both with the Haircare Duo.

The UpCircle Promise: Dermatologically approved, vegan, sustainable and cruelty-free. Housed in a glass bottle.

Ingredients: Aqua (Water), Citrus Aurantium Amara (Neroli) Flower Water, Caprylic/Capric Triglyceride, Betaine, Glycerin, Hydrogenated Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Polyglyceryl-3 Methylglucose Distearate, Benzyl Alcohol, Hydrogenated Olive Oil Unsaponifiables, Cetearyl Alcohol, Fructose, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Aloe Barbadensis Leaf Juice Powder, Xanthan Gum, Hydrolyzed Adansonia Digitata Seed Extract, Pentylene Glycol, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Saccharomyces Ferment Lysate Filtrate, Sodium Citrate, Sodium Benzoate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract.Dermatologically approved, vegan, sustainable and cruelty-free. Housed in a glass bottle.

Size: 50ml

How to use: Apply the necessary amount on freshly washed and towel-dried hair. Gently massage focusing on lengths and end, and style as desired.

This hair serum can be used as leave on and styling product after washing, or anytime for touch ups. The serum is formulated to be left in the hair, so humectants such as hyaluronic acid and glycerine lock in moisture, while the lightweight emollients and conditioning agents smooth and add shine without weighing the hair down.

It can be used on dry hair too! A tiny amount warmed between your palms and smoothed over ends or flyaways will tame frizz, adding shine. The emollients and unsaponifiables present in the formula act like a gentle and lightweight polish for the hair surface while the conditioning polymers reduce static and improve manageability.

Ingredients: (98% natural) Aqua (Water), Citrus Aurantium Amara (Neroli) Flower Water, Caprylic/Capric Triglyceride, Betaine, Glycerin, Hydrogenated Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Polyglyceryl-3 Methylglucose Distearate, Benzyl Alcohol, Hydrogenated Olive Oil Unsaponifiables, Cetearyl Alcohol, Fructose, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Aloe Barbadensis Leaf Juice Powder, Xanthan Gum, Hydrolyzed Adansonia Digitata Seed Extract, Pentylene Glycol, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Saccharomyces Ferment Lysate Filtrate, Sodium Citrate, Sodium Benzoate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract.

UpCircle Beauty craft elevated skincare that's better for you and better for the planet.

Nature gives us lots of wonderful ingredients that make our skin healthier and more radiant – like used coffee grounds and brewed chai tea spices. But they often end up going to landfill. Why should all that good stuff go to waste?

It shouldn’t. That’s why UpCircle elevate leftover natural ingredients, bringing them back to life as beauty products your skin will love.

And as well as being 100% natural, this skincare range is also 100% brilliant. Because you shouldn’t have to choose between doing the right thing and getting the best results. With UpCircle, you get to enjoy the uplifting benefits of nature’s own skin rejuvenators – and do the planet some good, too.

That’s all-round better skincare. Reused, repurposed, reloved.