Truthpaste says no to confusing chemicals and contains only simple understandable ingredients. By combining ancient botanical wisdom with modern research they have created natural toothpastes that are big on benefits. Strong antibacterial and anti-inflammatory properties support healthy gums whilst the mineral base naturally whitens, removes plaque and prevents decay. All the ingredients in these natural toothpastes are ethically sourced and cruelty free. Truthpaste contains no foaming agents, bulking agents or artificial chemicals, simply natural ingredients to help fight bacteria that can cause decay and gum disease. Truthpaste has formulated natural toothpaste for kids too that taste great and will make brushing teeth a really pleasant experience. Truthpaste is a natural toothpaste company with a conscience and they are 100% committed to using zero waste and recyclable packing and natural toothpaste ingredients that are sustainable and organic where possible. The do not believe in using animal products or testing on animals so they are cruelty-free and this natural toothpaste is suitable for vegans. You can choose natural toothpaste in peppermint or opt for natural toothpaste with added charcoal that helps to life stains naturally. Just scoop a pea-sized amount onto your toothbrush and brush for 2 minutes. Easy to use, kind to your teeth and the planet meaning there's even more reason to smile!